Founded by automotive retail professionals, the Automotive Broadcasting Network was formed to leverage existing dealership assets to assist automobile dealerships with selling more products and services in a totally unique and professional manner. While our primary goal is to increase traffic flow from your Service Department to your Sales, Parts, and Body Shop Departments, there are many other great benefits ABN provides as well including:
Jerry Daniels, the company's founder, created the concept behind ABN after experiencing the powerful video programming that automakers create to share upcoming model year plans with their dealer body. A 25-year veteran in retail automotive, Mr. Daniels had previously been an EVP at Asbury Automotive, one of the largest automotive retailers in the country. He knew that these exciting videos were very effective in informing, generating excitement and increasing loyalty. Mr. Daniels reasoned that informative, compelling video media could also be effective in the dealership itself to create a bond with showroom visitors and customers who sat captive for an hour or more waiting for their vehicle to be serviced. That tight bond between the dealership and their customer would result in increased sales and customer loyalty.
As a past executive with one of the publicly traded automotive consolidators, and most recently with stewardship over 25 dealerships in the state of Florida, Mr. Daniels, the founder of the Automotive Broadcasting Network™, was himself, bothered by these same problems. He was fed up with walking by the service waiting areas and seeing commercials from competitors playing on the televisions.
Mr. Daniels recalls "Here we build these multi-million dollar facilities, then spend hundreds of thousands, if not, millions of dollars in advertising to drive customers to our dealerships, and then, when we have these hard-earned customers sitting in our customer waiting areas, we let them watch daytime soap operas as well as ads from our competitors on the TVs we provide for an hour and a half while they wait for their cars to be serviced. That's crazy!"
After 24 years of experience in the retail automotive business, Jerry decided to solve these problems. In late 2006 Mr. Daniels left his position as Executive Vice President to form the Automotive Broadcasting Network™.
Early in 2007 Mr. Daniels met with executives at CBS and formed an alliance that is now the Automotive Broadcasting Network™ Fueled by CBS. CBS, America's number one television network, provides the Automotive Broadcasting Network™ with high quality, fast paced, family friendly entertainment - prime time programming not available during the normal business hours, show segments and program shorts that have proven to be popular, lighthearted and entertaining.